Fitzgerald Marshall Hardy - Graphic Designers Leamington Spa, West Midlands


Looks aren't important

Creativity is not
pretty work;
it's the knack of
grabbing attention.

More ways to skin a cat

Sometimes we're told:
"I know what I want".
Sometimes they're right.
Sometimes we disagree.

Is BIG beautiful?

Perhaps. But we don't
have a big staff; or a big
office or big overheads
that mean big fees.

What looks good doesn’t always work. Though what works can look great too.

Some clients buy what they like the look of. Subjective. Instead, they should buy what will do the job. Objective.

Liking the look of it personally doesn’t then matter.

The CEO of a huge multinational once said of a new campaign: “I hate it. It will probably do very well”. Wise man. He didn’t let his lack of expertise in advertising overtake his expertise in running the business.

Our job is to suggest effective communication – that word again – not a work of art.

Clients past and present

  • Black & Decker
  • Bodleian Library
  • Bridgestone/Firestone Tyres
  • British Telecom
  • British Waterways Board
  • Buckingham Palace
  • Central TV
  • Co-operative Bank
  • Coventry City Council
  • Cummins Engines
  • Imperial War Museum
  • Kingspan Limited
  • Lunn Poly
  • Millward Brown plc
  • Museum of Scotland
  • University of Oxford Botanic Garden
  • University of Oxford
  • Royal Institution, London
  • Royal Welch Fusiliers Museum
  • Shakespeare Birthplace Trust
  • Shell International
  • Solid Solutions Limited
  • TNT Express
  • Warwick District Council
  • Warwickshire County Council
  • Whitbread – Beefeater and Roast Inns
  • 3M Healthcare