More ways to skin a cat
Sometimes we're told:
"I know what I want".
Sometimes they're right.
Sometimes we disagree.
This is how it is.
For good work, the start point is a good brief.
You create it, we create it; or it’s created together.
We’ll hear your views; you’ll hear ours.
Then we produce what we do best.
An expert response.
You may not like it, but liking it personally is not important.
It’s about whether your audience will notice and respond to its messages.
Attention-grabbing, effective communication.
From Fitzgerald Marshall-Hardy.